Who’s afraid of SMART objectives? You don’t need to be

August 31, 2016

I've never been a big fan of SMART objectives. I accept there is wisdom in the acronym, but I think the process tends to eclipse the most important things about performance objectives: they should provide clarity, challenge and motivation, and when delivered they should add value to the organisation.

I made this point in a previous podcast (The secrets of accelerated learning: what's your objective? with Krystyna Gadd) and was contacted by Garry Platt who disagreed with some of what I said and wanted to mount a defence of SMART.

So that's what this is ... an extra podcast challenging some of the content of the previous one, with a screeching parrot in the background.