Trainer Tools

What do Marketing need from Learning and Development?

February 29, 2020

In this podcast Krystyna Gadd talks to Harriet Bell, Marketing Director from Emerald Publishing, about what their marketing department needs from Learning and Development.

What's great about this interview (in my opinion) is that in the last section, Harriet's view exactly fits with my own about what we need to be doing: close partnerships with the business, focussing on problem area and performance opportunities, and co-creating content to fit their specific needs and circumstances.

Harriet Bell has worked in academic publishing for over 20 years, and is now a Board member for Emerald Publishing which is an independent social science and humanities publisher. Harriet is responsible for global marketing and product development for Emerald at a time of exciting opportunity and change, moving towards innovative content formats to more broadly communicate research findings, supporting open science and above all looking at the role publishers can play in supporting research impact.

Krystyna Gadd is a leading authority on accelerated learning and its application in the UK. As an engineer in a former life, it has shaped her thinking towards creating learning that creates measurable performance impact. She has been training trainers since 2008, through CIPD professional programmes and her own workshops. She has published a book “50 ways to Accelerate Learning”, which expands on her “5 Secrets of Accelerated Learning” that she shared in the Training Journal article “Quick off the Mark”. Both these publications help to dispel some of the myths surrounding accelerated learning. There are 5 broad areas or “secrets” to accelerated learning, that Krys shared in a recent article called “Get up to speed” that appeared in the Training Journal in 2016.

Krystyna is the founder of How to Accelerate Learning and creator of The Learning Loop® a brand new and innovative way to train trainers, facilitators, subject matter experts and line managers.

If you want to get in touch or just see some of the stuff Krys gets involved with, then you can contact her, look at her website, read her blog or view some of her short and snappy videos on YouTube.

 

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